Wine tourism is much more than a passing trend: it’s an opportunity to dive deep into the landscape, culture, and history that pulse within every glass of wine.
From the hills of Penedès—the birthplace of Cava and home to Finca Viladellops—to the long rivers that nourish the vineyards of Rioja and Ribera del Duero, each destination offers a unique experience.
In this comprehensive guide, you’ll discover what wine tourism is, why it’s captivating travelers worldwide, and how to plan your own itinerary of winery tours, wine tastings, and unforgettable getaways.
What is Wine Tourism?
More than wine: an immersion in culture and landscape
To engage in wine tourism is to experience wine from its very origin. It means walking through vineyards, feeling the earth beneath your feet, and understanding how the terroir—the unique combination of soil, climate, and altitude—shapes the identity of each grape.
It’s a sensory journey that extends beyond the tasting glass, allowing you to discover the local gastronomy that pairs perfectly with its wines, listen to the stories of passionate families, and uncork bottles that speak of tradition, innovation, and respect for the land.
The Best Wine Routes and Regions for Wine Tourism in Spain
Penedès: The Mediterranean Soul of Catalan Wine
A stone’s throw from Barcelona and Sitges, the Penedès region unfolds like a sea of vineyards kissed by the Mediterranean breeze. Though world-famous as the birthplace of wine, this region holds a treasure trove of still wines that express the purity of its terroir.
To discover this authentic and vibrant side of the region, a visit to Finca Viladellops wine tours isn’t just a recommendation—it’s the destination itself.
Finca Viladellops: The Heart of the Garraf Massif
Our estate is a living reflection of the region’s most special subzone: the Garraf Massif. Here, vines of native varietals like Xarel·lo (a crisp white grape) and Garnacha Tinta (Grenache) sink their roots into a unique limestone soil, rich with marine fossils.
This singular composition, combined with the direct influence of the sea, gives our organic wines a freshness, minerality, and a saline touch you won’t find anywhere else. To experience wine tourism in Penedès with us is not just a tasting; it’s a journey through time and to the origin of flavor.
It’s strolling through a fortified medieval village that our family has protected since 1877. It’s discovering a 12th-century defense tower overlooking the horizon. Ultimately, it’s the chance to live a complete and exclusive experience, from a 4×4 tour of our most remote vineyards to an unforgettable picnic with views of the Mediterranean Sea. We invite you to discover the soul of Penedès through the eyes of Viladellops, where every bottle tells the story of our land.
Finca Viladellops: Your Wine Tourism Destination in the Heart of Penedès
Unique Experiences We Offer at Finca Viladellops
- Cultural Visit, History and Wine: a tour of the fortified village, the 12th-century defense tower, and the Romanesque chapel.
- Premium Wine Tasting: held in the family house’s lounges with panoramic views of the vineyard and the sea.
- Viladellops in 4×4: a sunset adventure to discover the most beautiful corners of the estate.
- Visit the Estate with Your Family: an ideal activity to get to know the winery and its surroundings in a fun and complete way.
Tips for Planning the Perfect Wine Tourism Trip
What is the best time of year for wine tourism?
Spring (April-June) and autumn (September-November) are ideal. They offer mild temperatures, spectacular vineyard landscapes (either in bloom or with fall colors), and fewer crowds than in summer.
Summer is perfect for seeing the grapes ripen, but it’s best to start your day early to avoid the heat. Winter, on the other hand, is great for enjoying cozy, intimate tastings in climate-controlled barrel rooms.
How to choose the ideal winery for your visit
- Define your objective: Are you looking for a masterclass in viticulture, a relaxed tasting with friends, a scenic landscape for photography, or a family-friendly activity?
- Research the Denomination of Origin: Check which D.O. (wine region) aligns with your tastes. Do you prefer powerful reds, crisp whites, or sparkling wines?
- Consider the size and style: Large wineries often have spectacular, well-organized tours, while boutique wineries or family estates like ours offer a personal touch and a story you can almost feel.
Book in advance: the key to success
Winery tours, especially those for small groups or specialized workshops, have very limited availability. During high season (harvest, holidays, weekends), it’s essential to book online at least two weeks in advance to avoid disappointment. Always confirm the schedules and availability.
Frequently Asked Questions about Wine Tourism (FAQs)
Do I need to be a wine expert to enjoy wine tourism?
Not at all. Wine tourism is designed for all knowledge levels. Every tour includes clear explanations from the vineyard to the bottle and guided tastings that will help you develop your palate and enjoy without pressure.
Can I bring children on a winery tour?
Yes! More and more wineries, including Finca Viladellops, offer activities adapted for children. These can include grape juice tasting, aroma games to awaken their senses, and large natural spaces where they can run and play.
What should I wear for a winery tour?
Comfort is key. We recommend wearing comfortable, closed-toe shoes (avoid high heels), a light jacket or sweater for the underground cellars (the temperature is usually around 15-17°C / 59-63°F year-round), and sun protection if the tour includes a walk through the vineyards.
How much does a wine tourism experience cost?
The price of a wine tourism experience varies widely. Basic winery tours with a tasting usually range from €15 to €25 per person. More comprehensive experiences, including food pairings, private 4×4 tours, or workshops, can exceed €50 – €70. We always recommend checking the updated prices on the winery’s website.
Experience the World of Wine at Finca Viladellops
Ready to turn your passion for wine into unforgettable memories?
Come to Finca Viladellops and discover why wine tourism in Catalonia shines brightest in the Penedès. Breathe in the Mediterranean air, travel through centuries of history, and raise a glass of our organic Xarel·lo, a wine that captures the very soul of our land.

Responsible for Finca Viladellops, Marcelo represents the new generation of a family dedicated to interpreting the Garraf landscape through organic and honest wines. His work focuses on respect for the land and the pure expression of native varieties.